For its debut, NFT production, the “Shabaash Mithu” NFTs, motion picture company Viacom18 Studios partnered with HeyHey!, an online platform that promotes engagement between celebrities, influencers, creators, and businesses in the Web3 area.
Vaicom18 Studios is the producer of the Taapsee Pannu-starring feature film Shabaash Mithu. The movie is based on the life of Mithali Raj, a former captain of the Indian women’s cricket team and arguably the country’s best female player.
The ups and downs, as well as triumphant times in Mithali Raj’s life, are depicted in the movie. The studio is entering Web3 to give viewers and fans a comprehensive viewing experience for the film that goes beyond traditional cinema screens.
To join the Shabaash Mithu NFT film club and receive perks, NFT holders can claim their free NFTs. Consumers who acquire the other NFTs will have unique access to unlock offline experiences.
“Good narrative provides for an immersive experience, and we are taking it one step further by layering digitally forward engagement options,” said Ajit Andhare, COO of Viacom18 Studios. Our collaboration to launch an NFT collection for Shabaash Mithu is a special one that will captivate cricket fans and audiences with advanced digital skills.
“NFT is the future of experiencing experiential engagement in the virtual world and has opened an endless amount of chances in developing brand value,” remarked Caleb Franklin, the founder and CEO of HeyHey! We are excited to work with them and are confident that we can empower the fan base by offering a customized and first-rate experience using Web 3.0 technology.